Mochammad Adittya Mahendra et al. 2026. Analysis of the Role of Customer Reviews and Product Ratings in Building Brand Trust and Loyalty on the Shopee Barokah Platform. Demagogi: Journal of Social Sciences, Economics and Education. 4, 1 (Feb. 2026), 22–30. DOI:https://doi.org/10.61166/demagogi.v4i1.125.